Evaluate: Internal A/B Test Platform
Evaluate is an internal Yahoo A/B Testing platform that helps consumer brands make better decisions through experimentation. While the core functionality was solid, the original design felt clunky and disconnected. Users often struggled to navigate the platform and quickly find value.
As the design leader, I defined a design plan from the ground up with phases, and the focus was to create a personalized dashboard that put users’ work and priorities front and center, along with a streamlined search interface that made the platform intuitive and actionable. By addressing these key areas, we transformed Evaluate into an effective and efficient tool for experimentation.
Dashboard-Default: Users wanted a one-stop solution to monitor experiments, view results, and take action with an option of card or list view.
Experiments: Allows users to view or filter all active experiments.
Modal: Users are able to now edit request for access and endorser.
Modal: Take action to extend time on an experiment
Global Search: This feature uses a user’s Yahoo ID to suggest relevant experiments and criteria, making it faster and easier to find what you need.
All Projects
Global Search Results: This feature provides results from across Evaluate and includes additional filters to help users quickly narrow down their search and find exactly what they need.
